GLAD People is a technology company focusing on using chatbots on Facebook Messenger to increase the occupancy rate in bars/pubs and restaurants during off-peak hours. We’ve been working on this solution for The Smoke Hous for the past nine months and agreed to go live in July. We are looking to increase their occupancy rate on Mondays – Thursdays by at least 20% in three months after going live.
The pub has a very low double digit occupancy rate during Mondays. This increases on Tuesday to Thursday, but not massive. Although the pub is quite active on social media, very few customers can be tracked down to that activity.
Moreover, the pub has a loyalty card on printed tickets which performed really poor:
GLAD People proposed a solution to build on their existing social media efforts (the pub is actively promoting different events) but extend this with a personalized experience in Facebook Messenger.
We’ve build an automated messenger program (called chatbot), which engaged people during their visit in the bar, and daily once they’ve left the bar. By doing this, it opened a direct communication channel between the bar and the client, with the possibility to re-engage following days and weeks with different promotions very tailored for this particular individual.
In summary, the chatbot allows customers to:
Benefits for the pub
There are multiple benefits for the pub:
In a nutshell, we believe the results will be:
- At least 2000 people joining the reward program every month (similar with the number of people getting a ticket).
- At least 5% of people from the program being driven to The Smoke Hous by a promotion during the quite time every month.